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Launch of the African Mineral Skills Initiative

“Synergy demonstrated tremendous commitment and creative thinking when faced with the formidable challenge of enabling community-led sustainable development.”

-Chairperson, Lefa La Rona Trust

Launch of the African Mineral Skills Initiative (AMSI)

Client:AngloGold Ashanti
Sector: Extractive industries
Services client used:Stakeholder engagement
Our expertise: Partnerships, local content and skills, advisory support, implementation know-how, thought leadership

Project description

The African Mineral Skills Initiative (AMSI) was developed in order to coordinate efforts and bring together innovative initiatives for building human and institutional capacity in the minerals industry in Africa.

Our team developed the initial concept in alignment with the Africa Mining Vision and convened the first cross-sector partners – AngloGold Ashanti, Australian Aid and United Nations Economic Commission for Africa (UNECA). It was a privilege to facilitate vision and implementation development for this important platform.

Together we developed the notion of mineral skills to reflect the fact that skills required to manage an increasingly complex industry and business environment extend far beyond engineering and geology into areas that include human rights, law, finance, fiscal policy, the environment, community affairs and strategic planning.

As a result of further discussion and an obvious next step, our team developed the AMSI Business Plan. This includes implementation steps to both improve policy and skills planning frameworks, and provide a mineral skills base across the private, public and civil society sectors.


Synergy developed the concept and the business plan for AMSI, which was publicly launched at the 8th African Development Forum (ADF VIII), the 2013 Mining Indaba and the 2013 EITI International Conference with key plenary roles.

  • Developed an implementation plan, using logical framework approach;
  • Designed the visual identity, brand and innovative promotional materials for the initiative;
  • Organised the launch of the initiative and engagement of influencers and stakeholders from a cross-sector audience; and
  • Developed press releases and secured broad coverage across national and international mining press.

Key challenges and successes

The initiative was welcomed by stakeholders as innovative and refreshing in its inclusive and practical approach, and a number of further donors signed up to support it.

The key implementation elements, such as the Country Mining Vision which translates the Africa Mining Vision (AMV) to the country-level in order to effectively deliver development benefits, have been adopted for implementation by UNDP and AMDC (African Mineral Development Centre).